You do that through getting to know that person and getting to know that person, one on one,” explained seasoned dance flick choreographer Chuck Maldonado, who contributed highly to the film’s final number. “You pretty much locate it towards that person, making sure the movements fit that person’s body. “I love working with duets on SYTYCD, but it’s nothing like having that many bodies to be able to build the craziest visuals you can think of doing - ripples! It was like the choreographer’s dream.”Ĭlips of Scott’s sequence debuted on Facebook weeks before last week’s red carpet premiere, while the introductory “car surfing” number was released days ahead of the screening in Los Angeles last week.ĭespite the fun of working with so many dancers at once, choreographers sometimes found themselves with new problems to solve. “When I found out I had 65 dancers, I was like, ‘Yes!’” choreographer Christopher Scott explained of creating the film’s noteworthy flash mob sequence in the office plaza. To harness that energy, four choreographers collaborated to create eye-popping dance numbers in crowded, common places. In addition, YouTube scored points with the VidCon crowd on the platform by announcing several measures to improve support for creators including a more centralized hub for creator resources and the ability for every creator who enabled monetization to be able to interact with an actual YouTube employee within one business day to answer any questions they have.STORY: “So You Think You Can Dance’s” Nigel Lythgoe Attends ‘Step Up Revolution’ Premiere Wilms also discussed renewed efforts to invest more in 360-degree video and virtual reality on YouTube. Kurt Wilms, product lead for immersive experiences at YouTube, took a not-so-subtle dig at a failed BuzzFeed effort to interview President Obama on Facebook Live in May, suggesting his own company’s infrastructure was more up to the task “just in case you want to do a livestream for an interview with the president.” Now YouTube has begun rolling out a very similar mobile-friendly capability with select creators that will expand to the rest of the platform’s footprints in the coming months in an attempt to catch up to its rivals. “While TV networks are losing audiences, we are growing in every region and across every screen,” she told the VidCon audience, noting that more millennials were watching YouTube on mobile alone during primetime than any broadcast or cable TV network.Īnother area where Facebook wasn’t invoked specifically but loomed in the room was on the subject of livestreaming, where YouTube was first to market with a very limited functionality way back in 2011 only to see competitors like Periscope and Facebook Live get more attention for their more efforts. However, neither executive shared specific numbers, a habit other streaming services like Netflix and Amazon Prime have also developed to the frustration of Hollywood.Īs she has done at other past YouTube events, Wojcicki didn’t acknowledge by name the growing number of big digital platforms like Facebook and Snapchat that are giving the company competition in the video space but did single out a bigger target: television. With nine projects having already launched, Daniels and YouTube CEO Susan Wojcicki also made pointed reference to the fact that some YouTube Red series were seeing audiences comparable to cable programming “Scare PewDiePie” in particular was singled out as attracting a viewership on par with some of cable’s highest-rated series. The company has not revealed how many subscribers have signed up for YouTube Red, the exclusive home of the long-form series in addition to providing an ad-free viewing experience of all the platform’s content. More international markets are expected to be added in the coming year. Launched last year in the U.S., YouTube Red has since expanded to Australia and New Zealand. YouTube Red also renewed some of its first-ever series “Scare PewDiePie” and AwesomenessTV’s “Foursome” and announced a film project with Defy Media comedy duo Smosh, which debuted their first scripted comedy series on YouTube earlier this year (but was not part of the YouTube Red lineup). “Step Up” was one of six new projects Daniels unveiled at VidCon, including vehicles for some of the platform’s brightest stars like VSauce, Dan & Phil, Rhett & Link and Vanoss Gaming. “After five exciting and successful movies, we’re proud to partner with YouTube Red, a major new force on the programming landscape, to adapt the films into an adrenaline-filled original drama series driven by its non-stop energy, spectacular dancing and A-list creative talent,” said Lionsgate Television Group chairman Kevin Beggs in a statement.
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